Key Highlights
- To put a GIF in your instagram post or instagram stories, you have to change it to a video format first. Instagram does not let you upload GIFs straight to the app.
- You can use free tools like GIPHY and Adobe Express for the posting process. They help you find, edit, and change GIFs for social media. These tools make it easy to get them ready for your instagram feed.
- In instagram stories, there is a gif icon built in. This lets you pick moving stickers and helps when you want to do some content creation.
- You will have to save these GIF videos to your camera roll. The camera roll helps you move the video files from your device into your instagram post or instagram stories.
- Sharing GIFs is a great way to get more engagement, show off your creativity, and build brand awareness on your instagram feed and instagram stories.
Introduction
Adding moving images to your instagram post is a good, easy way to get people to look at what you put on social media. GIFs can be fun because they show bits of movement over and over again. They also can add humor and feeling, which makes your post feel different than others. But, there is a problem. Instagram does not let you put GIFs right into your post. This means you need to find an easy way to use them.
In this guide, you will get some easy steps to help you put GIFs on Instagram. You can use these tips for Instagram stories or for your instagram post. Adding GIFs will make your content feel more lively and help get the attention of people. This way, your posts on social media feel new and stand out to those who see them every time you share.
In Instagram DMs, you can use GIFs by tapping the sticker or smiley face icon in chat. Then, search for a GIF and send it right in your message. At this time, Instagram does not let you use GIFs in comments. You can use the GIF features mostly in stories, normal posts as stickers, and in direct messages.
What Are GIFs and Why Use Them on Instagram?
GIFs are short animations that play in a loop and help make social media fun for everyone. These use frame animation to show feelings, special times, or to give a quick answer to something. On Instagram, the gif option is a great way for people to help their social media posts catch attention or add something extra to their stories. If you want your own GIFs to show up as stickers in the Instagram GIF library, you have to upload them to a platform that works with Instagram, like GIPHY or Tenor. Make an account, upload your GIFs, and add the right tags to each one. Then, your GIFs will be easy to find and ready for anyone to use in Instagram Stories or by picking the gif option in the Instagram sticker library.
Adding GIFs to what you make can help your content creation stand out. A post with a GIF is more fun and people may remember it more. A brand can use GIFs to grow brand awareness and reach more people. A GIF can help your audience feel close to your brand and feel more part of it. If you want to know the easiest way to add a GIF on your Instagram Story, you are at the right place. Keep reading to see how easy it can be.
Understanding GIF Formats and Their Uses
Knowing how GIFs work can help you get more out of them on social media. A GIF is not just a simple picture file. A GIF plays a quick set of several pictures and this shows movement, almost like a short movie. When you want to make your own gif, you need to put the images together in the right order. A gif editor or a gif maker does this for you. Frame animation is what lets these GIFs move. That is what makes them stand out so much on social media.
Instagram does not let you upload GIFs right away. To post a GIF, you must change the gif option to a video format, like .mp4. This is important so your gif will play the right way in Instagram posts and stories. If you want to turn a GIF into a video, you can use adobe express or the giphy app. These tools will help you get it done fast. They also work well for most people.
No, you cannot put a GIF right on Instagram. First, you need to use a gif editor or a converter. Save your moving gif as a video file. Then you can upload it to Instagram like you would upload any other video.
Benefits of Sharing GIFs on Instagram
Adding GIFs to your instagram feed and stories can be a good way to make your content creation feel more fun and fresh. They let you show feelings or ideas fast with a small moving picture. This helps people quickly see what you mean, and it makes your instagram feed look better, too.
GIFs are a great way to get people to know your brand. They keep the audience interested. When you use GIFs in your posts, you get more likes, shares, and comments. This can help boost brand awareness.
- Get people to look at your social media by using moving images.
- Make your followers feel good by sharing memes and things they see often.
- Tell your brand’s story straight in your instagram feed.
- Use the paper airplane icon to send GIFs from sites like GIPHY so fast.
- Change the look of your social media without putting in more money.
GIFs can be a great way to bring more life and movement to your Instagram posts and stories. They help the posts feel more fun and can make people want to look at or respond to what you share. Using GIFs is also a good way for your brand to stand out, even when there are many other accounts out there. People may remember your posts because you use GIFs, and this can help your content feel fresh and new. There are a lot of GIFs to pick from, so you can always find one that fits what you want to say. This is a simple but good way to get more from your posts and stories.
Getting Started: What You Need to Upload a GIF to Instagram
To post GIFs, you first need the Instagram app on your phone. Also, make sure you can get to your camera roll. Before you start, choose the GIF you want to use. If the GIF does not work, you can use a free tool to fix it.
This quick guide helps you get started with content creation using GIFs. You will see what tools and file types to use. We will show you the best devices and formats for social media. In the next sections, you can learn about top apps to make and share GIFs. This way, you will know the steps to use GIFs well for your posts.
Devices, Apps, and File Formats Supported
Different devices and apps let people create and share GIFs in the way they like. You can use your phone or computer for this. If you have the right gif editor or converter, you will have no problem uploading your GIFs. Instagram does not let you upload raw GIF files. It accepts files like .mp4 or other video format. So, you need to use an app or tool to change your GIF into a video format before you post it.
The following table summarizes what’s supported:
Device/Platform | Supported Apps | Acceptable Formats for Instagram | Notes |
---|---|---|---|
Android/iOS | GIPHY, Adobe Express, ImgPlay | .mp4 (Converted GIF) | Use app to convert GIF to video |
Desktop | GIPHY, Adobe Express | .mp4 (Converted GIF) | Email converted video to yourself |
Instagram App | Built-in (Stories only) | GIF stickers (not full GIF files) | Use sticker icon for GIF overlays |
Yes, there are rules for the size and kind of file when you add GIFs to Instagram. The video has to be smaller than 100MB. If you want to use stories or reels, the video should not last more than 15 seconds.
Recommended Tools for Creating or Converting GIFs
There are many free and paid tools you can use to make or change GIFs for Instagram. These tools help you make your own GIFs. You can also edit them and save them as a video format. This way, it is easy to share your GIFs on social media.
- GIPHY app: You can use the GIPHY app to look for GIFs or make your own. After you finish, you can export them as videos. Then, you can share these videos on Instagram.
- Adobe Express: Adobe Express is a free tool. It helps you change animated GIFs into .mp4 video files.
- GIF Maker, GIF Editor: This gif editor works on Android. The app gives you many frame animation tools.
- ImgPlay: ImgPlay helps you make GIFs from photos or videos. You can also get your videos ready for Instagram with this app.
If you want to turn GIFs into video files for Instagram, there are some good apps and online tools you can use. GIPHY and adobe express are two top choices for this. They let you change your GIFs to videos fast, and it’s easy to do. This way, you can post them on Instagram with no trouble.
How to Upload a GIF to Instagram: Step-by-Step Guide
Uploading a GIF to Instagram is not the same as posting regular videos. But it gets easy when you know what steps to take. First, open Instagram on your phone. Then, you need to decide if you want to get the GIF from your camera roll, or use a free tool like GIPHY to share it. Once you do this, the posting process is the same as making any other post.
If you want to post a GIF to your feed, story, or reel, you need to change it to a video format first. Here, we will show you every step, so you can get your moving picture ready. We will also show you how to change your GIF and upload it to your instagram stories and posts.
Step 1: Prepare or Create Your GIF

Start by getting a GIF from GIPHY, or you can make your own gif with a gif editor or gif maker. If you use your own gif, you can show your style or add something special to your instagram post. This is a good way to make the post stand out and feel like you.
If you want to make your own GIF, you can try these ways:
- Use a gif maker app to put your own photos or short videos together. This lets you make a frame animation and create your own gif.
- In the gif editor you pick, you can change how long a frame shows. You can also add text or use some filters on your gif.
- When you are done, save your own GIF on your device. Now it will be ready for conversion.
If you want to make your own custom GIF to use in instagram stories or add in the comments, you can start with GIPHY or ImgPlay. First, create your GIF in one of these apps. When you finish, save it as a video format. This is important because instagram stories does not let you upload GIF files by itself, but you can upload a video. When your GIF is in video format, you can put it in instagram stories or even use it as a sticker. You can also share it in the comments, as instagram supports videos there, too. This is a good way to make your stories stand out and get people to notice them.
Step 2: Convert GIFs to a Compatible Video Format (If Needed)
Turning GIFs into videos is a good way to get your moving images on social media websites like Instagram. You cannot upload a GIF right on the Instagram app, so you need to use a video format like MP4. There are tools, like Adobe Express or some free GIF editors, which help you do this. They let you save your GIF animation as an MP4. Once you change your file, go to your camera roll and open the Instagram app. Now, you can add your animated video to social media. This quick guide is here to help you get seen online.
Step 3: Upload GIFs to Instagram Feed, Story, or Reels
With your animation video ready, you can begin to upload it. Open Instagram on your phone or any other device. You have three options for sharing the video: you can post it in the feed, put it in your stories, or share it as a reel.
- For instagram feed: Tap the ‘+’ icon. Pick your video. Follow the posting process. This way, you can share it on your instagram feed.
- For instagram stories: Open instagram stories. Choose your converted GIF from the camera roll. You can make it your own before sharing.
- For reels: Tap on the reels icon. Add your video. Use instagram’s tools to work on your content.
- Use the paper airplane icon in GIPHY to send it right to instagram when you see some animated content you like.
To upload a GIF to Instagram Reels, you need to pick the GIF video that you have already changed. After you have the video, open the Instagram app. Go to Reels in the app. Then, you can upload the video like you do with any other short video on Reels.
Conclusion
To sum up, adding GIFs on Instagram can make your posts and stories look better. They also help get more attention from people. If you know the right formats and use good tools, you can use GIFs in your social media plan fast. Make sure you get your GIFs ready and change their format if you need to. Then follow the steps to put them on your feed, stories, or reels. This way, you will not face any trouble. A little bit of creativity and the right steps will help you get more people to interact with your posts. It will also help you keep your followers interested. If you want some help that is just for you, feel free to reach out for a free consultation. This could help you boost your presence in social media.
Frequently Asked Questions
Can I upload a GIF directly to Instagram, or do I need to convert it first?
Instagram does not give you the gif option for direct uploads. To put a GIF on social media, you should use a gif editor or a free tool. Change your GIF to a video format, like .mp4. After that, open the Instagram app and use it to upload the video. The posting process will be the same as always when you add a video on this app.
What apps are best for turning GIFs into Instagram-ready videos?
Top choices for a gif maker or free tool are GIPHY, Adobe Express, GIF Maker, and ImgPlay. You can use any of them to make gifs or turn them into video files. These are good for social media and help share new things in an easy way. A lot of people like Adobe Express and the GIPHY app because they are easy to use. The look and feel of these tools make the work go fast.
How can I add a GIF as a sticker or overlay in my Instagram Story?
Open Instagram and go to your Instagram Stories. Tap the sticker icon at the top of the screen. Pick the GIF option to see GIPHY’s library. Use the search bar to find an animation that you like. You can add the GIF to your Instagram Stories as a sticker, or you can put it over your post for a fun look.
Are there file size or format restrictions for uploading GIFs to Instagram?
Yes, instagram only lets you put up videos, and these are usually in .mp4 format. The file has to be less than 100 MB. Most posts or stories on instagram need to be under 15 seconds. You need to use a gif editor to cut and change your GIF to a video format. Then, save it to your camera roll before you make an instagram post.